Most people have heard that CBS is charging up to $2.6 million for one 30-second ad spot on the Super Bowl. The hefty price tag can be justified by the likely 90 million viewers in a fragmented television landscape where more viewers have migrated to niche cable shows and many view less TV to spend time playing video games or surfing online.
What most people probably don't know is that sites like USA Today and IFilm have started charging for "pre-roll" ads, ads that will have to be viewed before Super Bowl ads when surfers go to those sites to view Super Bowl ads after the game. In 2006, IFilm's site experienced a 157% surge in traffic the week after the Super Bowl going from 1 million unique visitors the week before to 2.6 million the week after the game.
WSJ.com
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