From The New York Times:
A coalition of privacy groups asked the government today to set up a mandatory do-not-track list for the Internet.
The groups — which include the Consumer Federation of America, World Privacy Forum and several others — are worried that online advertising companies are collecting too much data about consumers’ Web habits.
For a few years, advertisers have been using information about what Web sites people visit to deliver ads to them later on. The practice is called behavioral targeting, and the Federal Trade Commission is hosting a forum tomorrow and Friday about the privacy issues it raises.
While advertisers often say that consumers like receiving ads that are relevant to them rather than generic, privacy advocates say that most people do not realize the amount of personal information they are sharing with marketers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment