TRAFFIC DOWN, SALES UP OVER HOLIDAY SHOPPING WEEKEND

The National Retail Foundation estimates that 140 million shoppers hit stores over the "Black Friday Weekend" this year, 5 million fewer than 2005, but the average shopper spent $360.15, up 18.9% over last year. Here are some interesting stats:

• High-ticket electronics sales were the likely reason for the overall 18.9% spending increase this year. 39.5% of men and 27.5% of women bought consumer electronics or computer-related accessories.
• Men outspent women by 38.1% per shopper.
• 49.2% of the men surveyed purchased books, CDs, DVDs, videos or video games compared to only 34.1% of women.
• The most popular item category purchased was clothing or clothing accessories, and books, CDs, DVDs, videos or video games, with 41.4% of shoppers making a purchase from either category.
• As of Sunday, November 26, the average person has completed 35.6% of their holiday shopping, showing no change from last year.
• Only 8.6% of consumers have finished their holiday shopping.

The NRF estimates that overall holiday sales for 2006 will be up 5% over 2005.

The National Retail Foundation Black Friday Weekend Survey
Reuters
WSJ.com