SONY LOSING $240 PER PLAYSTATION 3

After taking apart one of the devices, iSuppli Corporation estimates that Sony is losing approximately $240 on every sale of the new Playstation 3 video game console. This figure will lower as time passes and the bleeding-edge technologies the company used become more commonplace and reasonably priced, as happened with the Microsoft Xbox 360. When the Xbox 360 was released, Microsoft was thought to lose $150 per console, now iSuppli estimates the company makes $75 per unit on sales of the Platinum System.

WSJ.com