Friday, November 30, 2007

FACEBOOK BACKS DOWN ON BEACON PROGRAM

From MTV.com:

Facebook has been forced to make a major about-face on its controversial new Beacon ad program after more than 50,000 users signed a petition objecting to the initiative. Beacon sends messages to users' friends about their purchases on sites like Travelocity, Blockbuster, eBay and Fandango. According to The New York Times, the petition's signers want to be able to opt out of the program completely with one click.

After the uproar, the company announced late Thursday that it was amending its policy and would no longer send messages about users' activities without getting explicit approval each time, the Times reports. The move by the site, which has more than 50 million active members, brought praise from a spokesperson for MoveOn.org, the political action group that started "Petition: Facebook, stop invading my privacy" 10 days ago.

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