ANHEUSER-BUSCH BUD SPOT RATED BEST SUPER BOWL AD

For the 10th consecutive year Anheuser-Busch aired the top-rated Super Bowl ad according to USA Today.

From USA Today:

The Patriots' streak was broken, but Anheuser-Busch's was not.

In the high-stakes world of Super Bowl advertising, it aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of USA TODAY'S exclusive Super Bowl Ad Meter real-time consumer focus group testing.

Unlike many of its previous winners, A-B's big winner this time didn't tickle the funny bone, but it certainly plucked the heart strings.

The ad featured a Dalmatian who becomes personal trainer to a dejected draft horse eager to make the team pulling the famous Budweiser beer wagon.

ANHEUSER-BUSCH WINS SUPER BOWL AD BATTLE

Anheuser-Busch won USA Today's Super Bowl Ad Meter battle for a record ninth consecutive year. AB had the highest rated ad, four of the top five, and seven of the top ten ads, making the most of their $20+ million investment. The winning ads were produced by the superstar ad agency DDB Chicago. To view all of the ads at USA Today click here. Anheuser-Busch also has the top five rated ads on the WSJ.com site according to an online opinion poll.