ANHEUSER-BUSCH BUD SPOT RATED BEST SUPER BOWL AD

For the 10th consecutive year Anheuser-Busch aired the top-rated Super Bowl ad according to USA Today.

From USA Today:

The Patriots' streak was broken, but Anheuser-Busch's was not.

In the high-stakes world of Super Bowl advertising, it aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of USA TODAY'S exclusive Super Bowl Ad Meter real-time consumer focus group testing.

Unlike many of its previous winners, A-B's big winner this time didn't tickle the funny bone, but it certainly plucked the heart strings.

The ad featured a Dalmatian who becomes personal trainer to a dejected draft horse eager to make the team pulling the famous Budweiser beer wagon.

SUPER BOWL ADS GENERATE PROFIT ONLINE

Most people have heard that CBS is charging up to $2.6 million for one 30-second ad spot on the Super Bowl. The hefty price tag can be justified by the likely 90 million viewers in a fragmented television landscape where more viewers have migrated to niche cable shows and many view less TV to spend time playing video games or surfing online.

What most people probably don't know is that sites like USA Today and IFilm have started charging for "pre-roll" ads, ads that will have to be viewed before Super Bowl ads when surfers go to those sites to view Super Bowl ads after the game. In 2006, IFilm's site experienced a 157% surge in traffic the week after the Super Bowl going from 1 million unique visitors the week before to 2.6 million the week after the game.

WSJ.com