Showing posts with label CBS. Show all posts
Showing posts with label CBS. Show all posts

Sunday, December 16, 2007

LETTERMAN SEEKS DEAL WITH HIS WRITERS

David Letterman is seeking a deal with writers to put his show back on the air before his competitors.

From The New York Times:
In what may be the first break in the entertainment writers’ strike, David Letterman is pursuing a deal with the Writers Guild of America that would allow his late-night show on CBS to return to the air in early January with the usual complement of material from his writers, even if the strike is still continuing.

Executives from Mr. Letterman’s production company said Saturday that they were hopeful they would have an interim agreement in place with the guild as early as this week. That could potentially put Mr. Letterman at an enormous advantage over most of his late-night colleagues.

Friday, April 13, 2007

DON IMUS FIRED FROM CBS RADIO

Don Imus raised over $1.3 million for charity today on CBS Radio-owned WFAN in New York, then was fired by the company for the inappropriate remarks he made last week.

From The New York Times:

For four and a half hours this morning, he turned his radio program into a live fundraiser for three charities — two benefiting children with cancer, and the other for families that have lost babies to sudden infant death syndrome — an endeavor he has undertaken each of the last 18 years.

Among the guests were children and parents who had been the beneficiaries of his efforts — particularly the Imus Cattle Ranch for Kids with Cancer, a program that the host founded on his New Mexico ranch along with his wife, Deirdre.

“It was an honor to be at your son’s funeral,” he said to one woman, whose cancer-stricken son had been a guest at what is essentially a western-themed camp for sick children.

At several points, he lashed out at the “hypocrisy” of the media coverage of the fallout from his remarks, and “the lack of support from people like Harold Ford,” the former Tennessee congressman who is black and whom the talk show host had touted repeatedly throughout his recent, failed bid for a Senate seat.

He also expressed bitterness that MSNBC had “pulled the plug” on televising his program less than 12 hours before the fundraiser was to begin. “They got their pound of flesh and made their decision,” he said.

And yet, Mr. Imus also emphasized that, ultimately, he alone was to blame for his predicament.

"I said a stupid, idiotic thing that hurt these kids,” he said of the Rutgers players. “If I hadn’t have said it, we wouldn’t be here. So let’s stop whining about it.”

Wednesday, April 11, 2007

IMUS DROPPED BY MSNBC

Just two days after suspending Don Imus for two weeks for inappropriate remarks, NBC announced today that MSNBC will no longer simulcast the "Imus in the Morning" radio program. Earlier Wednesday American Express, which spent $1.2 million advertising on the show, pulled their ads. General Motors had already stopped advertising on the show for unrelated reasons, but did indicate that they would no longer consider advertising on an Imus program. At this point, Imus is still employed by WFAN, a CBS radio station in New York, where his program brings in 25% of all advertising dollars for the station.

The New York Times

Monday, January 29, 2007

SUPER BOWL ADS GENERATE PROFIT ONLINE

Most people have heard that CBS is charging up to $2.6 million for one 30-second ad spot on the Super Bowl. The hefty price tag can be justified by the likely 90 million viewers in a fragmented television landscape where more viewers have migrated to niche cable shows and many view less TV to spend time playing video games or surfing online.

What most people probably don't know is that sites like USA Today and IFilm have started charging for "pre-roll" ads, ads that will have to be viewed before Super Bowl ads when surfers go to those sites to view Super Bowl ads after the game. In 2006, IFilm's site experienced a 157% surge in traffic the week after the Super Bowl going from 1 million unique visitors the week before to 2.6 million the week after the game.

WSJ.com