From USA Today:
The Patriots' streak was broken, but Anheuser-Busch's was not.
In the high-stakes world of Super Bowl advertising, it aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of USA TODAY'S exclusive Super Bowl Ad Meter real-time consumer focus group testing.
Unlike many of its previous winners, A-B's big winner this time didn't tickle the funny bone, but it certainly plucked the heart strings.
The ad featured a Dalmatian who becomes personal trainer to a dejected draft horse eager to make the team pulling the famous Budweiser beer wagon.
4 comments:
Loved the commercial. I actually did some research and found a few things pertaining to Anheuser-Busch's Super Bowl commercial(s). It looks like one 30 second spot costs 2.7 million dollars. Anheuser Busch has been creating Super Bowl spots since 1975. I've also found that Anheuser-Busch is the Super Bowl's exclusive beer advertiser through 2012.
"In 2007, TNS reported, Anheuser-Busch spent almost $23.9 million for its Super Bowl spots and PepsiCo spent $11.9 million. The comparisons for 2006 were $22.5 million and $10 million, respectively."
(http://www.nytimes.com/2008/01/22/business/media/22adco.html?_r=1&ref=media&oref=slogin)
Just some input there!
-Cindy Burke
Intro. to Business
T/Th 9:30A.M.
Great post and information, Cindy.
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